How to Take Photos for Your Marketplace Listing

Good imagery can make or break a business. Think that’s extreme? According to Crowdriff, 63% of consumers say that images are more important than product descriptions. That means that how good your product looks is more important than how good it sounds. Cratejoy’s Marketplace is certainly no exception to this guideline. The better your products

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

How to Hire an Awesome Product Photographer

Online sellers have a lot of explaining to do. There’s no sales rep on the floor guiding customers through available inventory. Your buyers can’t touch or feel the quality of your product through a virtual storefront. In ecommerce, what you see is what you get—which makes contracting a professional product photographer absolutely essential to your success.

Beautiful, clear images sell. It is that simple. Photos add personality, context and value to your brand, even if what you’re selling inside your subscription box is always changing. While there are many tools and resources for DIY photography, hiring a professional is your best bet. They understand what works and can help plan shoots, scout locations and select props.

We caught up with Gerry Flynn, Cratejoy seller and owner of Austin’s paleo food service “Fixed Foods.” He gave us an inside look at how he hired a photographer to bring his brand and products to life for his online shop.