How to Hack Reddit for Subscription Ecommerce Growth

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Reddit is a risky marketing tool that can put your subscription e-commerce business right in front of your target audience and result in fast-paced growth. Reddit’s simple user-interface is prime real estate for finding communities of people talking about your products and industry.

There’s only one problem: Reddit is also territory for trolls, and trolls hate marketers. Navigating the Reddit waters might be scary because negativity online often catches fire and users will call you out publicly if they are suspicious of your sales pitch. In order to hack Reddit, enhance your brand and positively impact growth you must:

The Lure of Local Subscription Boxes

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Buying local is a movement that has taken all types of commerce by storm. Individual consumers have taken a strong interest in knowing the story behind the products they buy: where they come from, who made them and under what conditions.

The evolution of artisan and craft marketplaces has also placed an emphasis on supporting homegrown businesses and quality, handmade goods. People are seeking out items that represent either familiar or uniquely interesting culture characteristics.

Several subscription boxes have begun to capitalize on this trend and offer regional products that give the buyer a taste of a state or city’s local flavor.

Here’s why owning and buying local subscriptions are worth your while:

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

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5 Monthly Subscription Boxes to Celebrate Father’s Day

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Father’s Day is tricky business. You want to find a practical gift that is useful but also reflects personality. Heading out to a department store and picking out a card with cuff links is fine but lacks points for originality.

Monthly subscription boxes are a great way to purchase timeless gifts and present them in a new and exciting fashion. These 6 subscriptions were handpicked and stamped with Cratejoy approval by our engineering team.

*Gifting during a steakhouse dinner highly recommended, though not included.*

How to Pitch Your Subscription Ecommerce Business to Bloggers

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Subscription-model ecommerce businesses are sprouting up across various industries and prove that the market for consumers seeking out niche products delivered to their door is much larger than expected. Box of the month startups have many options for growing and finding new customers through social media, content marketing and paid promotions. Pitching well-known bloggers is a great method for putting your product in front of your target audience.

Before you start sending cold-emails and asking bloggers to write about your business, it is important to understand bloggers are people too. A well-curated blog is often a person’s full-time gig or passion project that they deeply care about. Don’t waste their time by failing to research their audience or the topics they usually cover. Make sure your pitch is thoughtful, personalized and free of spelling or grammatical errors.

We chatted with Stephanie Bruce, Founder and Owner of PäshBox, a monthly scarf subscription service. In our Q&A, Stephanie explains how to discover and engage bloggers that are valuable for business.

3 Design Tips for an Attractive Subscription E-commerce Site

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Good website design can make or break your subscription company’s success. The goal of an e-commerce landing page is simple: attract customers, provide product insight and create a user-experience that convinces users to spend time and money. Having a well-designed theme or layout optimized for conversions can help you acquire new customers and increase revenues. Here are three tips for designing an attractive subscription e-commerce site.

10 Tools for Managing Subscription Ecommerce Growth

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Launching a subscription e-commerce company is no walk in the park. First, you work endless hours to test your target market, develop a product and create a branding strategy. Then, you set up an online storefront that is beautiful, responsive and functional. Finally, you begin your marketing, advertising and subscriber acquisition efforts.

That’s it, right? Instant Birch Box-level success?

Wrong.

We’ve already gone over the 4 things to decide before starting your own subscription box, but what are the best tools for growing and managing your new e-commerce startup? Here at Cratejoy, we rely heavily on certain tools to help us collaborate, stay organized, manage workflow and grow. Our sellers have also given us the scoop on their 10 go-to tools for managing their subscription box business.

5 Mother’s Day Subscription Box Gift Ideas Any Woman Would Love

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Mother’s Day is around the corner! The reservations at the best local restaurant are full, the flower shops are overwhelmed with orders and you want to step your game up from last year’s Hallmark card.

Subscription boxes make a unique and thoughtful gift that doesn’t wilt after a few days. The Cratejoy team has hand-selected 5 awesome, affordable subscription boxes that any woman in your life-wife, mother, grandmother or aunt- would love.

Don’t Ignore Customers Who Cancel

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I was just about to cancel my Hulu Plus subscription the other day – I noticed I wasn’t using it as much as I used to. I clicked the cancel subscription button and was immediately taken to a new page.

“We’re sorry to see you go, but would you consider keeping your subscription and get a free month on us?”

A whole free month!? I started thinking about why I got Hulu Plus in the first place – “You know I really do like having it, and a free month is a huge bonus.”

I kept it.