Social marketing is one of your most powerful tools for customer acquisition. It can be cheap, effective, and it actually grows in value and momentum over time when properly applied. Facebook is at the helm of this, being one of the most widely used social platforms in the world. It’s free, offers custom pages for
How to Get Press Coverage for Your Subscription Business
Getting press coverage for your subscription box business can seem more difficult, at times, than launching in the first place. How do you get your brand out there and gain media exposure when you’re brand-new? Even if your business isn’t new, it’s hard to break into the media industry if you don’t have connections. Think
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Using Contests and Giveaways to Build Your Business
Hosting a contest or giveaway can do wonders to boost your brand’s profile and collect leads (or subscribers!), especially in your prelaunch phase or the first few months after you launch. Think about it: a contest or giveaway allows your follower base to feel included and engaged, while a few lucky winners get to check
Email Teaser Campaigns: What They Are and Why You Need Them
As we’ve discussed before, email marketing is one of the best ways you can extend your brand reach and convert leads into subscribers. After all, it has the highest click-to-conversion rate of any other marketing method – including social media! So you want to set up email campaigns often… and early. Teaser campaigns do just
How to Design a Subscription Box Website
Building a website for your business can seem like a daunting task, especially when you may not have much technical experience. 46% of web users judge a brand’s credibility based on its site appearance, according to a study out of Stanford University. As an entrepreneur, you don’t want to risk losing that many prospective customers.
Email Marketing 101 for Subscription Boxes
Email may not sound as flashy as newer communications platforms like social media. But in reality, you can net more customers with email marketing than Facebook. According to OptinMonster, 66% of customers make purchases through email promotions, while Facebook and Twitter only succeed, respectively, 20% and 6% of that time. That means if you’re not
How We Brought Facebook Acquisition Costs Down by $190
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School The channels and opportunities available when deciding to market your subscription products are endless. From using influencers and guest posts to paid advertising and content marketing, it’s never been easier to promote your brand to the
Pinterest Marketing for Your Subscription Box
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School According to Hitwise, Pinterest is the biggest source of social traffic for subscription boxes. Yes, we were equally surprised. If you aren’t currently using Pinterest to market your subscription box, it’s time to rethink your strategy.