Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

Catching Up with Annie Lin of A Little Bundle

One of Cratejoy’s longest standing and most popular sellers is A Little Bundle, a monthly curated box designed for expecting mothers and their newborns. Every month, founder Annie Lin works with a variety of designers and brands to bring exclusive, beautiful and unique products to her 400 subscribers – and we’re thrilled we can help along the way. “It’s really what differentiates us compared to other baby brands is that we deliver products to people that they won’t find anywhere else in the world,” Annie recently shared with us. “In response, customers are always telling me how much they enjoy discovering new brands and products through our boxes, and it’s definitely rewarding.”

So why boxes of mom and baby products? Well, before moving to Austin, Annie was living in New York City and working in the fashion industry. After becoming familiar with Birchbox and other subscription businesses and seeing how much her friends were drawn to them, Annie came up with her own idea for a subscription business.

Looking Inside the Crate with the New York Times: Rental and Subscription Platforms

A couple of weeks ago, Claire Cain Miller of The New York Times wrote a great piece about the surge of consumer rental platforms that has surfaced over the past several years, and this piece resonated with us. From Uber and Lyft to Rent the Runway and Le Tote, there are now an unlimited number of ways to rent even the most basic services and products. And while the average consumer is spending significantly less money on certain aspects of their life, rental businesses everywhere are thriving, and the phenomenon only appears to be growing.

How to Hire an Awesome Product Photographer

Online sellers have a lot of explaining to do. There’s no sales rep on the floor guiding customers through available inventory. Your buyers can’t touch or feel the quality of your product through a virtual storefront. In ecommerce, what you see is what you get—which makes contracting a professional product photographer absolutely essential to your success.

Beautiful, clear images sell. It is that simple. Photos add personality, context and value to your brand, even if what you’re selling inside your subscription box is always changing. While there are many tools and resources for DIY photography, hiring a professional is your best bet. They understand what works and can help plan shoots, scout locations and select props.

We caught up with Gerry Flynn, Cratejoy seller and owner of Austin’s paleo food service “Fixed Foods.” He gave us an inside look at how he hired a photographer to bring his brand and products to life for his online shop.