Good website design can make or break your subscription company’s success. The goal of an e-commerce landing page is simple: attract customers, provide product insight and create a user-experience that convinces users to spend time and money. Having a well-designed theme or layout optimized for conversions can help you acquire new customers and increase revenues. Here are three tips for designing an attractive subscription e-commerce site.
Launching a subscription e-commerce company is no walk in the park. First, you work endless hours to test your target market, develop a product and create a branding strategy. Then, you set up an online storefront that is beautiful, responsive and functional. Finally, you begin your marketing, advertising and subscriber acquisition efforts.
That’s it, right? Instant Birch Box-level success?
Wrong.
We’ve already gone over the 4 things to decide before starting your own subscription box, but what are the best tools for growing and managing your new e-commerce startup? Here at Cratejoy, we rely heavily on certain tools to help us collaborate, stay organized, manage workflow and grow. Our sellers have also given us the scoop on their 10 go-to tools for managing their subscription box business.
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
I was just about to cancel my Hulu Plus subscription the other day – I noticed I wasn’t using it as much as I used to. I clicked the cancel subscription button and was immediately taken to a new page.
“We’re sorry to see you go, but would you consider keeping your subscription and get a free month on us?”
A whole free month!? I started thinking about why I got Hulu Plus in the first place – “You know I really do like having it, and a free month is a huge bonus.”
I kept it.
A few weeks ago I ordered business cards – I was in under a time-crunch so the place I usually order from couldn’t deliver in time. I chose a company with a faster turnaround time and a pretty good reputation. Having only ordered from the previous company I had pretty high expectations. They don’t just send you the business cards – they include holders, bingo cards; It’s really great packaging! The next day I received a tiny box in the mail stuffed with the 200 business cards I ordered. The box was exactly 1/4 of an inch larger than the business cards smashed together and everything was packed so tightly that there was an indent in the majority of the business cards from something that squished into it on the truck.
Not only was I disappointed but I felt robbed. I had to throw away half of the cards. Needless to say I have not ordered from them since.
There are a lot of different suggestions on how to design a website – just google ‘design trends for 2014’ and you’ll see a plethora of articles that range from basic guides and tips to design jargon that no one but a web designer understands. The thing is that most of these lists focus on different things – using images, font, landing pages, navigation bars – it’s endless. So what do you do? How do you sift through all the suggestions and get down to making your site great without spending the next 2 years on it? Oh, and if you are an expert web designer just move along – there’s nothing for you to see here.
There is a common response when myself or my co-workers tell other people about Cratejoy – if the person we’re talking to has not started their own subscription box company already they respond with a “Oh I have a great box of the month idea!” Every. Time. It’s awesome. Without fail people not only see
Creating a budget for your new business is a necessary evil. If you’re anything like me, budgeting and playing around with numbers is actually a lot of fun. I love using online financial tools and seeing things change as I put numbers in and move them around. You might be rolling your eyes and wondering if you should in fact call that CPA you know down the road to do it for you – just hear me out.