How to Pitch Your Subscription Ecommerce Business to Bloggers

Posted

Subscription-model ecommerce businesses are sprouting up across various industries and prove that the market for consumers seeking out niche products delivered to their door is much larger than expected. Box of the month startups have many options for growing and finding new customers through social media, content marketing and paid promotions. Pitching well-known bloggers is a great method for putting your product in front of your target audience.

Before you start sending cold-emails and asking bloggers to write about your business, it is important to understand bloggers are people too. A well-curated blog is often a person’s full-time gig or passion project that they deeply care about. Don’t waste their time by failing to research their audience or the topics they usually cover. Make sure your pitch is thoughtful, personalized and free of spelling or grammatical errors.

We chatted with Stephanie Bruce, Founder and Owner of PäshBox, a monthly scarf subscription service. In our Q&A, Stephanie explains how to discover and engage bloggers that are valuable for business.

3 Design Tips for an Attractive Subscription E-commerce Site

Posted

Good website design can make or break your subscription company’s success. The goal of an e-commerce landing page is simple: attract customers, provide product insight and create a user-experience that convinces users to spend time and money. Having a well-designed theme or layout optimized for conversions can help you acquire new customers and increase revenues. Here are three tips for designing an attractive subscription e-commerce site.

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

Get Started

10 Tools for Managing Subscription Ecommerce Growth

Posted

Launching a subscription e-commerce company is no walk in the park. First, you work endless hours to test your target market, develop a product and create a branding strategy. Then, you set up an online storefront that is beautiful, responsive and functional. Finally, you begin your marketing, advertising and subscriber acquisition efforts.

That’s it, right? Instant Birch Box-level success?

Wrong.

We’ve already gone over the 4 things to decide before starting your own subscription box, but what are the best tools for growing and managing your new e-commerce startup? Here at Cratejoy, we rely heavily on certain tools to help us collaborate, stay organized, manage workflow and grow. Our sellers have also given us the scoop on their 10 go-to tools for managing their subscription box business.

5 Mother’s Day Subscription Box Gift Ideas Any Woman Would Love

Posted

Mother’s Day is around the corner! The reservations at the best local restaurant are full, the flower shops are overwhelmed with orders and you want to step your game up from last year’s Hallmark card.

Subscription boxes make a unique and thoughtful gift that doesn’t wilt after a few days. The Cratejoy team has hand-selected 5 awesome, affordable subscription boxes that any woman in your life-wife, mother, grandmother or aunt- would love.

Don’t Ignore Customers Who Cancel

Posted

I was just about to cancel my Hulu Plus subscription the other day – I noticed I wasn’t using it as much as I used to. I clicked the cancel subscription button and was immediately taken to a new page.

“We’re sorry to see you go, but would you consider keeping your subscription and get a free month on us?”

A whole free month!? I started thinking about why I got Hulu Plus in the first place – “You know I really do like having it, and a free month is a huge bonus.”

I kept it.

Handle With Care: How to Avoid Products Breaking in the Mail

Posted

A few weeks ago I ordered business cards – I was in under a time-crunch so the place I usually order from couldn’t deliver in time. I chose a company with a faster turnaround time and a pretty good reputation. Having only ordered from the previous company I had pretty high expectations. They don’t just send you the business cards – they include holders, bingo cards; It’s really great packaging! The next day I received a tiny box in the mail stuffed with the 200 business cards I ordered. The box was exactly 1/4 of an inch larger than the business cards smashed together and everything was packed so tightly that there was an indent in the majority of the business cards from something that squished into it on the truck.

Not only was I disappointed but I felt robbed. I had to throw away half of the cards. Needless to say I have not ordered from them since.

Where are all my customers?

Posted

If you do a quick google search on how to get customers, you’ll notice a few words that are included in most titles:

Easy
Simple
Quick
For anyone who has actually started a business you know that getting customers is not easy. It takes time, work and a whole lot of trial and error. If you’re looking for a silver bullet solution to get customers, you will not find it here – but there are a few things you can do to make the most of your time.

Just a Little Something Extra

Posted

You’re working on your box, sending it out every month, getting new subscribers, tweaking your notification emails, figuring out the best shipping prices – basically you’re swamped. So every time someone suggests something else you should do you just roll your eyes. Don’t they understand that running a subscription box company is a whole lot of work? I get it. Hear me out – there are still some really small things that you can do that will be just a little something extra that will make your customers go from happy to ecstatic.