Since its inception in 2014, Pipsticks has grown from Maureen Vazquez’s brainchild into a full-blown sticker empire. Pipsticks is a subscription club that sends its subscribers stickers in a custom-designed envelope each month (yes – it’s possible to run a subscription “box” that utilizes envelopes). There are currently three tiers: “Printables” subscription in Kids, Planner, and
At Cratejoy, there’s nothing more important than helping our sellers succeed. We began by building a powerful platform that allows you to set up and manage your business. Then we created a Marketplace to help you scale your business. Now, we are launching 3 new initiatives: Cratejoy Best Practices Playbook New Seller Prelaunch Program Cratejoy
Kevin Wohlman runs Southern Scholar, a premium monthly sock subscription box for men. But with so many sock subscriptions out there, we wanted to know: What makes Southern Scholar unique, and what did Kevin have to do to stand out among the competition and grow? So, we asked him. Here are Kevin’s 3 tips for
At Cratejoy, we’re very interested in what it takes to make a successful subscription box. We’ve noticed that many of the fastest-growing new subscriptions are started by existing Cratejoy entrepreneurs, launching an additional subscription box. Tip 1: Leverage Your Existing Customer Base One example comes from Filip Boksa. He started Surprise My Pet as a
In just a little over a year, Ella Ozery of BarBella Box watched her subscription box business transform from an unknown company into a cult favorite in the female CrossFit community. BarBella Box, a subscription box including gear, apparel, snacks, and accessories specifically curated for the female CrossFit athlete, launched in January 2016. Within a one-year
Uncover the underlying needs of your market that aren’t being satisfied so you can address them with your product. At this point, you should have your target market all figured out. The next step is to figure out who they really are – like Facebook stalking, but more professional. Afterward, competitive analysis can help you
Clearly define who your product is for, what need it will satisfy, and why it’s different. Segmenting Segmenting boils down to grouping your customers into manageable chunks based on similar characteristics. You don’t want to waste time with generalized messaging when you could directly target a smaller number of people and get more subscribers. Example:
Creating a prototype box is the first tangible step towards building your subscription box business. It’s an exercise that will help inform the type of products to offer, the kind of packaging you’ll need, and the price point of the box.