Welcome to Part 2 of our Prelaunch Success Stories series! (Pssst – if you missed our first installment, be sure to check out Jessica’s journey: How All Girl Shave Club Achieved 6x Subscriber Growth in 4 Months.) Today we’re talking to Jay and Joel of STEM Reads Book Club – a monthly STEM adventure for little readers.
It’s official, the countdown to Prelaunch 2.0 is on! To get everyone excited before applications open on May 15th, we wanted to share the success stories of our first batch of prelaunch partners (and don’t worry – if you missed the initial Prelaunch announcement or Requirements & Expectations blog, check those out here and here). To recap, in Fall of 2016, Cratejoy
Since announcing Cratejoy’s Prelaunch Program 2.0, we’ve received a wave of enthusiasm from the subscription-preneur community. And without giving too much away, it’s safe to say we are BEYOND excited to see this round of applicants come May 15th. As promised, the Prelaunch team wanted to give you guys a little more context into what
Hey Cratejoy family, If you’ve been with us since fall of last year, you may remember the Cratejoy Prelaunch Program, where we worked with a handful of up-and-coming sellers to help launch their box on Marketplace and snag them as many subscribers as possible. Spoiler alert: it was awesome. So awesome, in fact, we’ve decided
Rather than asking your target market what they want, ask them what they like or don’t like about what’s available. Polling, Interviewing, & Prelaunch Polling and prelaunch campaigns are a great way to do primary research. Start a poll and post it in an influential Facebook group or subreddit. Rather than asking your target market what
It’s been a month since Cratejoy announced our 4 Prelaunch Program partners. Here’s an update from the road + 4 lessons we’ve learned over the last few weeks.
Over the past few weeks, we’ve been experimenting with a pilot Marketplace Prelaunch Program — an effort that will help prelaunches become more accessible for potential subscribers & more successful for Cratejoy sellers who use the Marketplace.
Update: this feature is now only available on the Storefront plan, but we are hoping to bring prelaunch functionality to Cratejoy.com soon. At Cratejoy, we’ve always encouraged sellers to run a prelaunch campaign before their store goes live. A prelaunch campaign has many purposes, but the main goal is to build buzz about the product