Over the past few weeks, we’ve been helping sellers focus more on attrition rate—also known as churn. Churn describes a common, inescapable, but dangerous metric: The rate at which you lose subscribers.
For subscription businesses, churn can be one of the metrics most requiring your attention, mainly due to its affect on your growth as a business. Specifically: As you churn subscribers, you must find that same number of subscribers and then some in order to grow.
To learn more about churn and grab some tips and suggestions from the Cratejoy team, download our new (totally free) ebook. Also, remember to subscribe to Cratejoy blog announcements for upcoming webinars on churn.
