This was originally an answer I posted on Quora in response to the question: What is Birchbox’s Monthly Churn Rate? I’m estimating that their churn is approximately 8 or 9%. I suspect it started very low (near 5% in 2011/2012) and has slowly ramped up as they have reached serious scale (now, 55 months in
Two new subscription box shipping cost calculators
When planning to launch a subscription business, one of the first questions that comes up is: How much is it going to cost to ship my product? Shipping is a huge expense. In fact, Shipping can represent as much as 20% of your cost of goods sold. Nailing shipping costs is critical when choosing your
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Sample Subscription Boxes: The End of a Business Model?
Sample subscription boxes are becoming a thing of the past, and it might not be a bad thing. Here’s how the industry is changing and some tips on how you can keep your customer experience fresh and exciting.
9 Resources to Help You Master Subscription Box Marketing
One of the most common questions we get at Cratejoy is “How do I get more subscribers?” Customer acquisition consistently proves to be a perplexing task that first time business owners – and even more seasoned entrepreneurs – struggle with immensely. A simple Google search on the topic throws up 26 million results, a veritable
Weekly Subscription News Roundup – May 8th
Cratejoy news this week Announcing the Cratejoy Subscription Marketplace Written by Amir Elaguizy on May 5th, 2015 If you’ve been to www.cratejoy.com (or checked your e-mail), you already know about this. Our official announcement is still worth a read though. Read More How to hack user testing Written by Alyson Kumpula on May 5th, 2015
Announcing the Cratejoy Subscription Marketplace
When we started Cratejoy, our goal wasn’t just to build a platform for lots and lots of subscription companies. Our goal was to help build the best businesses in the world. That’s not a statement of quantity – that’s a statement of quality. From the beginning we wanted Cratejoy’s success tied to the success of
State of the Crate – Q2 2015 Cratejoy Review
Our mission is to bring the best business model in the universe to everyone on the planet. We take our mission very seriously. Some say *too* seriously. We even made an over-the-top mission page so that everyone can see how obsessed we are with the subscription model. Part of being absolutely and totally obsessed with
Subscription businesses: It’s about the people, stupid.
You want to know how to paint a perfect painting? It’s easy. Make yourself perfect and then just paint naturally. – “Zen and the art of Motorcycle Maintenance” by Robert Pirsig Ideas have always been easy for me. I’ve thought pretty hard about how this isn’t a reality for most people. Why is it so