Maximize Your Subscription Box This Holiday Season

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Obviously we think subscriptions make the best gifts – they’re thoughtful, curated, high quality and they last longer than Christmas cookies. With that in mind, this upcoming holiday season will be a crucial point in the year for many of you, our sellers. We wanted to share a few tips to ensure you’re doing all the right things come Cyber Monday, everyone’s favorite shopping event. (We might be biased, but we think it’s way more fun than Black Friday.) Of course, your goal this holiday season should be to 1) delight your current customers and 2) bring in additional subscribers to delight. We’re here to support you in both endeavors and we think that some of these suggestions could make all the difference over the holidays.

5 Subscription Box Email Campaigns You Should Replicate

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Most ecommerce sellers and subscription box owners are so focused on finding the social media “secret sauce” that they are ignoring one of the most valuable marketing channels: Email.

Many marketers claim that the inbox is a ghost town where spammy content and promotional clutter go to live unopened, but sending a good email is still the best way to capture leads and drive sales. In the last four years, customer acquisition through email has quadrupled. Adopting an email marketing campaign lets you enter the personal lives of people who have already “opted-in” to receiving information and deals from your company.

According to the Direct Marketing Association, email has an ROI of 4300%. This is easy to believe with simple and cheap solutions such as Mailchimp helping ecommerce storeowners automate and personalize attractive email campaigns. An effective email strategy requires time and planning, but you can jumpstart your creative process with these five awesome subscription box emails.

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

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A Simple Guide to Google Analytics

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“Anything that is measured and watched, improves.” -Bob Parsons, Founder of Go Daddy

An online presence is practically a given in order for any small business to grow. However, just creating a website and hoping that people will find and engage with your content is not enough to propel your company into success. There are many powerful and free tools that can help you understand your web traffic, but Google Analytics is the best way to gain true, actionable insight. For 10 years homegrown and startup companies have been using Google’s software to improve their business. So can you

4 Tips for Creating a Business Name That Sells

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Choosing a name for your business is a daunting task. This is especially true if you have multiple partners and are trying to reach a consensus.

A name is the identity that will drive your company and will often be the deciding factor for customers choosing between two similar products or services. A great name tells a story, legitimizes your business and inspires brand advocates. The foolproof way to create a business name that sells is to embark on a good ol’ brainstorm session.

Here are four things to consider when brainstorming a company name:

How to Hack Reddit for Subscription Ecommerce Growth

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Reddit is a risky marketing tool that can put your subscription e-commerce business right in front of your target audience and result in fast-paced growth. Reddit’s simple user-interface is prime real estate for finding communities of people talking about your products and industry.

There’s only one problem: Reddit is also territory for trolls, and trolls hate marketers. Navigating the Reddit waters might be scary because negativity online often catches fire and users will call you out publicly if they are suspicious of your sales pitch. In order to hack Reddit, enhance your brand and positively impact growth you must:

The Lure of Local Subscription Boxes

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Buying local is a movement that has taken all types of commerce by storm. Individual consumers have taken a strong interest in knowing the story behind the products they buy: where they come from, who made them and under what conditions.

The evolution of artisan and craft marketplaces has also placed an emphasis on supporting homegrown businesses and quality, handmade goods. People are seeking out items that represent either familiar or uniquely interesting culture characteristics.

Several subscription boxes have begun to capitalize on this trend and offer regional products that give the buyer a taste of a state or city’s local flavor.

Here’s why owning and buying local subscriptions are worth your while:

3 Design Tips for an Attractive Subscription E-commerce Site

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Good website design can make or break your subscription company’s success. The goal of an e-commerce landing page is simple: attract customers, provide product insight and create a user-experience that convinces users to spend time and money. Having a well-designed theme or layout optimized for conversions can help you acquire new customers and increase revenues. Here are three tips for designing an attractive subscription e-commerce site.

10 Tools for Managing Subscription Ecommerce Growth

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Launching a subscription e-commerce company is no walk in the park. First, you work endless hours to test your target market, develop a product and create a branding strategy. Then, you set up an online storefront that is beautiful, responsive and functional. Finally, you begin your marketing, advertising and subscriber acquisition efforts.

That’s it, right? Instant Birch Box-level success?

Wrong.

We’ve already gone over the 4 things to decide before starting your own subscription box, but what are the best tools for growing and managing your new e-commerce startup? Here at Cratejoy, we rely heavily on certain tools to help us collaborate, stay organized, manage workflow and grow. Our sellers have also given us the scoop on their 10 go-to tools for managing their subscription box business.