Starting a subscription business requires understanding several important concepts in business. These ideas are tightly interconnected, so you’ll reference them daily in speech and thought when working through the development and marketing of your product. Being able to define them is the first step in making sure you’re truly understanding your process. The Customer The idea of what a customer “is”
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School The unboxing experience is that perfect moment when a subscriber receives their box, opens it, and sees what’s inside. Beyond the initial engagement and checkout experience, this is one of the most important points in the customer journey,
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School Recently, we’ve gotten a lot of questions about sourcing. Specifically, how to source products when you’re in the beginning phases of starting a subscription box and don’t have the proverbial “leg to stand on” when reaching
Fulfillment can be one of the most time- and energy-intensive operations of running a subscription business. In short, you’re bringing your online product into reality: gathering your products, your boxes, and all your supplies, then putting it all together. Often, new subscription business owners wonder, Should I do it myself? In-House Fulfillment for Subscription Boxes: The Pros
Suzan Hixon, Esq., contributed this post. Find her at Hixon Law. Branding your subscription box will be one of the most exciting, and most frustrating, aspects of the entire development process of your business. Choosing your colors, your overall “look and feel,” the tone of your copy – all of these elements work together as
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School As a subscription business, you have two critical touch points with your customers every month: product delivery and rebilling subscriptions. Both can significantly impact customer service load and customer retention. What’s more, both play important roles
Join us! Connect with over 10,000 subscription box entrepreneurs in Cratejoy’s private Facebook group for Subscription School Churn is a measure of attrition – the rate at which you lose subscribers. For a subscription business, churn is your main enemy. Actively reducing churn & keeping subscribers on for longer periods of time should be a core
Join us! Connect with over 10,000 subscription box entrepreneurs like you at Cratejoy’s private Facebook group for Subscription School Depending on your product offering, you may consider using some type of packing material when shipping your box. When deciding, first remember that this comes down to your niche and how you want to present your company.