Cratejoy news this week
Announcing the Cratejoy Subscription Marketplace
Written by Amir Elaguizy on May 5th, 2015
If you’ve been to www.cratejoy.com (or checked your e-mail), you already know about this. Our official announcement is still worth a read though.
How to hack user testing
Written by Alyson Kumpula on May 5th, 2015
This is a great piece on how we were able to quickly iterate on the Cratejoy Marketplace Homepage during the final days before launch. Our own Alyson Kumpula,Senior Product Manager at Cratejoy, wrote this piece. If you’ve got more than a few hundred subscribers on Cratejoy, there’s a pretty darn good chance you know Alyson.
Subscription Learnings: Our must-reads of the week
Subscription School 60 Second Sesh: Lifetime Value (LTV)
Video by Jesse Richardson on May 7th, 2015
This video by our own subscription expert, Jesse Richardson, explains what Lifetime Value is and how to calculate it. This is a great quick hit if you’ve got a minute.
Battle of eCommerce Business Models: Why #SubscriptionWins
Written by Retention Science
This piece is written in the form of a case study and infographic by the guys at Retention Science. It’s a high-quality piece that gives a mostly accurate view of the history of venture funded subscription commerce. Like most reporting, it misses the non-VC subcom explosion, but it’s still a fun read. Slightly pet-peavish…Trunk club isn’t a subscription!
6 Easy Ways to Grow Your Subscription-Based Startup
Written by Sujan Patel on May 4th, 2015
Decent write-up with some ideas for how to grow your subscription business. I’d file this under “random ideas,” and not a “how-to.”
Get Your Brand Noticed With Subscription Boxes
Written by Aihui Ong on May 5th, 2015
Aihui is the CEO of Love With Food, a food subscription box. In this article, she makes a case for why brands should give more free products to subscription box businesses. Consider leveraging this piece in your procurement conversations with vendors.
Cratejoy sellers in the news
NatureBox Raises $30 Million to Sell Snack Subscriptions Internationally
Lora Kolodny on May 5th, 2015
It’s awesome to see a Cratejoy seller doing so well! What? Naturebox, a Cratejoy seller? Absolutely! They are using Cratejoy to power their b2b subscription: https://naturebox.cratejoy.com/
From Passion to Profit: How to Make Money Doing What You Love
Written by Elizabeth Segran on May 4th, 2015
This Fast Company article is about starting passion-powered small businesses. The write-up features Annie Lin from A Little Bundle, a mom and baby subscription, and profiles how she’s used the model to create a sustainable business for herself. Great work, Annie!
Former Navy sailor starts gourmet food business for troops overseas
Written by Hannah Mullins on May 1st, 2015
WarFoodie is in the local news promoting his new subscription box that sends gourmet foods to overseas troops!
