When we started Cratejoy, our goal wasn’t just to build a platform for lots and lots of subscription companies. Our goal was to help build the best businesses in the world. That’s not a statement of quantity – that’s a statement of quality. From the beginning we wanted Cratejoy’s success tied to the success of the subscriptions we helped build; rather than just try to get tons of sellers signed up.
We decided to build Cratejoy in a way that literally can’t succeed unless you build successful businesses. Because our success and your success are totally aligned we realized something very quickly:
The best way to make Cratejoy succeed is to help you get more customers.
You’ve already seen a small part of our plan to help you get more customers, like the new subscription referral program that gets current customers working for you, simplifying customer acquisition and building it right into existing customer experience. Already, it has driven an average of $600 in additional revenue to every seller so far!
Outside the features built into your dashboard, we’ve also helped get article after article (after article after article) about Cratejoy sellers written. Once Amir even went on live TV and pitched Cratejoy sellers in front of millions of viewers.
Even still, before today, the reality of marketing a subscription business looked like this:
In other words, you were mostly in it by yourself. You had to get all of the customers excited. You had to drive the customers. It was still almost entirely on you.
This is about to change.
Today, we’re excited to announce the second stage of our mission to help make your business ridiculously successful.
Today, we’ve launched the Cratejoy Subscription Marketplace.
As of today, marketing your subscription business will look like this:
We’re going to directly help you get more customers. There’s no special feature or trick here. We’re just marketing on your behalf.
We’re using every tool in our arsenal to drive as much traffic as possible to Cratejoy.com. Then we send that traffic to Cratejoy sellers. We’re placing advertisements, we’re doing organic marketing, we’re doing press releases, we’re conversion rate optimizing.
In effect, we just turbo-charged your marketing budget.
You own your own storefront, hosted on your own domain. Just like always. Nothing changes there.
But now you can also choose to list in the Cratejoy marketplace. If you choose to list in the marketplace we will work our butts off to help you get more customers. You can read more about the details of getting listed on our marketplace page.
This is just the start. Our mission at Cratejoy is to bring the best business model in the universe to everyone on the planet. That means that you can expect to see more in the coming months. More features, more marketing and more hard work done to help you build the subscription business of your dreams.
